India Database

To profile these users, recognize them and then be able to create personalized experiences for them, it is necessary to rely on profiling systems, based on AI engines, which allow to improve individual segments by analyzing their value and how it varies over time.
Before proceeding with profiling ...

User profiling

How to effectively profile Christmas customers? Find out who they are and how to convince them to continue shopping after the holidays.

Christmas, along with other holidays, are pivotal times for much of e-commerce and retail.

A good portion of our customers may have only purchased ...

Although it is a powerful tool, it cannot meet all the needs of a modern marketer for many reasons. In particular, it cannot and should not work on concatenation, but on concurrency.

This is why:

For the omnichannel consumer, one channel is not enough
The journeys are very complex and touch many ...

Digital strategies

While it is true that each e-commerce has its own peculiarities, it is equally true that, in this historical phase, several elements seem to have them in common: the increase in acquisition costs and the conversion rates that are often too low compared to investments are ...

Marketing Automation
data and information about the user - profiling with blendee
Are you looking to choose a marketing automation platform and have doubts? We want to broaden the horizon of marketing automation by showing you what you can do with the right tools. Marketing automation is not only ...

Digital strategies

The number of online purchases is breaking new records month after month, but commerce does not seem to slow down and is confirmed as a force capable of generating 31% of the world's gross domestic product . This is the picture that emerged from the recent Retail's Big Show 2020 ...

“Content for everyone is content for no one” says an old motto of inbound marketing .
Writing specialized content that interests our different buyer personas is a fundamental condition to be relevant to them.

But let’s say that your business – as is the case in most cases – is aimed at different ...

Digital strategies

How to build an effective e-commerce strategy? Here are 4 key factors for success. Let’s look at them together.

The growth of e-commerce in recent years has undoubtedly been very strong. Also due to the pandemic, the development of online commerce has experienced an ...

Customer loyalty, as we have seen, is a very important metric. All marketing activities that are developed to improve loyalty have an impact on the customer's lifetime value by increasing it, and also have a positive impact on brand perception and awareness.

Improving loyalty means first having a ...

The most relevant online sales and product sectors during the lockdown period
In order to give us a clearer picture of the sectors that are driving the growth of the e-commerce sector, the data collected by the Blendee Active Surveillance Observatory , which, continuing the analysis inaugurated last ...