India Database

Thought leaders often assume that the brands that get the most words on the page, publish the most pieces and have the strongest sales will win the most attention. But that’s rarely the case. In fact, thought leaders can learn from start-ups when it comes to crafting cut-through content, says Meg ...

A CDP amalgamates customer data, aiding in understanding and interpreting customer behaviour. In an era where first-party data is crucial, a CDP could prove to be a valuable asset.

However, possessing a CDP is not just about data collection; it’s about extracting meaningful insights from the data ...

Despite efforts to trim budgets and cut the bloat, Australian companies are losing millions of dollars each year on underutilised software as a service (SaaS). With Gartner forecasting local SaaS spend will grow by 18.3 per cent this year, if left unchecked, the problem is likely to get worse ...

To gauge the impact of personalisation, you should monitor a few key performance indicators (KPIs). These metrics reveal customer response and help refine personalisation strategies:

Open and click-through rates: High engagement rates reflect resonant messaging.

Conversion rates: Monitoring if ...

It sounds simple when presented this way. But It’s crucial to strike a balance between creating an informative non-promotional report while demonstrating that your business can help provide the answers. A white paper is not the place for brand promotion. According to AdAge, some 60% of survey ...

Good thought leadership

engages its audience and empathises with them. In a business-to-business context, it should speak to them directly and demonstrate understanding of their personal situation. Consider, for example, the
interactive benchmarking tools

that we have produced on behalf of clients ...

Commercial teams need to see the link between your content and what they are trying to sell. If that link is too tenuous, or the content seems abstracted from the conversations they want to have, then they won’t use it. Think about your content as an enabler of commercial activity, igniting ...

Explore our latest collection of pioneering thought leadership campaigns, where dynamic storytelling meets strategic and intelligent insight. This showcase, brought to life by some of the most recognisable brands in thought leadership, covers critical business themes such as the energy transition ...

Even the biggest companies and brands are using social media to reach their consumers. Chinese people are very connected online and the impact of social networks on individuals is immense in China. Social media marketing Chinese social media platforms, particularly WeChat, have a significant ...

They check reviews, forums, pictures, and other sources of information to compare your brand with other brands before making a decision. WeChat Created in 2011 by the Chinese company Tencent, WeChat is a very popular social media platform in China, with more than 1.26 billion users as of 2022. It ...