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Without a sales funnel, your app marketing will be all clicks, random installs, and no conversions. For over 50 years, savvy businesses have been setting flexible plans for landing prospects and eventually converting them into paying customers. But, it’s not as easy as pie.
Every good sales funnel targets the right audience with the right messages at the right time. So, if your marketing dollars are going nowhere, you need a winning sales funnel strategy, pronto.
This guide will take you thousands of feet above the ground and give you a bird eye’s view of funnel stages and how to optimize the sales funnel for actual humans and not robots.
What is a Sales Funnel?
A typical sales funnel is a visual representation of your customer’s journey, from awareness to purchase research. Like fish farmers, you cast a wide net to your target audience and slowly squeeze potential prospects down the funnel until you get to the bottom – where you make your all-important sale and also build brand loyalty.
Like we mentioned earlier, there’s no umbrella sales funnel model for every company. The stages, steps, and actual number depend on your company’s sales model and what conversion means to you. A tight sales funnel with no gaps is personalized, has zero friction, and converts prospects to buyers.
A good strategy is using an omnichannel approach to keep the prospect engaged throughout the sales funnel process. Depending on how they interact, the prospect receives lead nurturing marketing strategies that will likely nudge them to return to the app to browse through relevant products and special offerings, check out an abandoned cart, and possibly make a purchase.