The number of niche marketplaces has doubled and will continue to grow

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Victoria Marochkina, Director of the Business Development Department of Nota Soft LLC (trademark Kaktus), named the boom of niche marketplaces as one of the main trends of recent years in the global e-commerce market. In her opinion, this is part of a cyclical process, when after consolidation and the emergence of large universal marketplaces, the opposite trend began to manifest itself more and more actively. More and more niche players appeared that specialized in certain product groups. Sellers chose niche platforms for their higher marginality, and buyers - for a higher level of service and better adaptation.

In Russia, as Victoria Marochkina colombia mobile number database noted, the growth of niche marketplaces has accelerated significantly due to a number of costs associated with parallel import sales, the main ones being dumping and the growth of counterfeit goods. As a result, in 2022, the number of niche marketplaces doubled and reached 40. Over the next three years, the process of intensive growth of niche marketplaces will continue. The main product groups that such platforms specialize in are pet products, electronics, books, fashionable clothes and shoes. The main task of a niche marketplace, according to Victoria Marochkina, is to ensure, on the one hand, the rapid migration of sellers from large marketplaces, and on the other, to determine the target audience and build a convenient front-end for buyers.

Deputy Commercial Director for Product Range Development at VseInstrumenti.ru Alexander Shkenev agreed with the assessment that niche marketplaces are growing faster than the market. In the segment of goods for home, construction and repair, by the end of 2022, the market growth was 11% in monetary terms, and it was achieved mainly due to price growth. Serious restraining factors were the decline in purchasing power of the population and the departure of a third of brands. But at the same time, in e-commerce in the same segment, sales grew by 48%. Suppliers themselves are actively migrating to e-commerce, which allows them to reduce costs for a website, for promotion, especially in the regions, and at the same time increase their customer base.

Head of Sales at SberMegaMarket marketplace Anton Sizemin noted that many niche marketplaces often work through large universal players, including SberMegaMarket. Sellers also use the services of different platforms, both niche and universal, which allows them to increase sales by up to 50%. According to Anton Sizemin, the main factors that allow any marketplace to be highly competitive are attracting the best sellers, reliability and speed of delivery, and not just the price level. The achievement of these goals does not depend on whether the player is a niche or a universal one.