Lack of a specific plan

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Not enough research
The first thing to pay attention to is not doing enough research. This is a very common mistake, as studying the market and the needs of the target audience is a key step. Determining their needs and interests allows you to select appropriate content and develop a promotion strategy.

Not enough activity
Another problem is the insufficient level of activity. Regularly publishing content is an important aspect. Interaction with the audience, answering their questions or comments, helps maintain interest and ensure the america rcs data effectiveness of engagement.

Poor authenticity
A common problem, especially among small businesses, is a lack of authenticity. Copying or using the same topics can make your profile look standard and unoriginal, which will not attract your target audience. It is important to be unique, use your own ideas, and create content that will be interesting to your audience.


Last but not least, there is the lack of a concrete plan. Many companies manage their social media intuitively, having a general idea of ​​the end result. However, the lack of a prescribed plan can delay the achievement of specific results. A proper, detailed plan from the bottom up is the key to successful strategy implementation.

These last three aspects apply not only to expert content, but also to other content that should lead to specific results.