Key points for a good email marketing strategy

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Email marketing is a key tool within your e-commerce's online marketing channels and one of the most economical. Thanks to this online channel, we will be able to impact our customer throughout the entire customer journey.

How to create an email marketing strategy?
Mailing is a fast and direct way to stay in touch with our customers. This channel allows us to reach a large number of subscribers with very different profiles.

Some key points to keep in mind when creating an email marketing strategy are:

Lead capture
Before carrying out any campaign, we must obtain the email addresses of people who know us or visit our e-commerce site. A good way to obtain these leads can be through the registration forms on the bosnia and herzegovina number dataset page of our website. A recommended practice to obtain these leads is the use of double opt-in, which consists of sending an email to people who register for the first time, so that they confirm their subscription.




Audience segmentation
This is essential, as this way we will be able to adapt the content of our emails to the needs and interests of our clients. There are numerous ways to segment your databases, some of which may be:

User behavior on the web:
If we know how our users have behaved in the online store, which products they have visited or where they have spent the most time, we can send them much more personalized content and be more effective with emails.

Actions with emails:
We need to track the actions subscribers take when they receive an email, in order to make improvements to the different parts of the emails and be able to segment them appropriately.

Average spending on purchases:
With this data we will be able to separate customers based on the average spending they usually make in our e-commerce and offer different promotions based on each user's profile.
Personalization of emails:
This way you can make your emails stand out from the rest, as well as creating a bond with the customer, making them feel unique and special. Personalization also helps you build loyalty, as users will feel fully connected to the brand. You can use personalization in the subject lines of the email or in the content.