A letter template can include one or more options for different types of letters, but the main elements remain the same. It is worth mixing and changing positions, but a pre-compiled standard template is important. In addition, when creating letters in any mailing service or editor, it is useful to use ready-made templates or the “Order a letter” option , but it is necessary to control all elements. Promotional letters are a type of communication that we consider using stamps: we offer a discount on goods, promotions or other offers.
3. Data promo
We may use promotional offers based on data about our customers.
In our practice, it has proven to be very effective to use data on clothing sizes. austria rcs data We have included this information in some of our emails and have had an interesting result.
Adding to groups
Adding to groups
Our strategy of adding customers to specific groups also proved to be very effective. We divided customers into three main groups based on their answers in the emails. If the customer answered all the questions the same, we automatically added them to the appropriate group. Otherwise, we continued sending emails with other offers.
Sending three different emails
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