E-mail marketing turns out to be the most effective channel

[sumaiyakhatun26]

Even if all channels are developed, we always have a constant volume of sent letters. Even during the crisis, e-mail communications remained: trigger letters, automated notifications, support letters. After the war began, after a few months, they began to restore activity and add new channels. Because these channels are really effective, you can work with them in a targeted manner.

Geo-segmentation has become especially important. In order not to disturb those cities that are currently in a difficult situation, and not to send them offers or notifications about promotions. Sorry, they are not ready for this now. belarus rcs data These channels and approaches to them were built taking into account these changes. An analysis of the tone of communication was also carried out.


Source

In addition, email marketing is proving to be the most effective channel because it is one of the cheapest and most comprehensive, convenient channels. While there are other channels, such as web pushes or SMS mailings, they come at an unexpected moment.

We try to predict when a person will be convenient, but there is still a chance to bother them. Unlike these channels, a person views e-mail at a time convenient for them, when they have the opportunity to read. We analyzed the approaches of users in different companies and found that everyone has their own habits - someone checks emails on Tuesday evening, someone is interested in emails at lunchtime, and some in the morning. Therefore, we try to reach out to popular times when people are ready to pay attention to communication.