Unique Selling Proposition-USP | Why does it increase sales?

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Consumers live in a world with a multitude of options, both in physical stores and online. There is a huge variety of brands of footwear, clothing, furniture, televisions, smartphones... how do they choose the right one? Do they look at its functions and features? Sometimes they do, although most consumers buy the product or service that has a unique selling proposition that makes it stand out from other products or services. The unique selling proposition (known as USP ) is the value proposition, something essential for your brand, to gain notoriety and increase sales and what makes consumers, on many occasions, forget about other brands.

But what exactly is the USP or Unique Selling Proposition ? How does it help me increase sales? What are its advantages? How is a USP strategy defined?

Throughout the article, from Bloo taiwan whatsapp number Media , our digital marketing agency , we answer these questions and tell you about three companies that have implemented USP marketing.

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What is a “unique selling proposition”?
The definition of USP that we can find on the Internet is the following:



“ It is the unique benefit revealed by a company, service, product or brand that allows it to stand out from the competition. The unique value proposition should be a functionality that highlights the benefits that are significant for customers.”

Simply put, a Unique Selling Proposition is what makes customers buy your product over your competitors.

This should not be confused with an advertising slogan, although this obviously forms part of and is extremely important for the commercial communication strategy.

How can it help you generate more sales?
It is a fact that the USP can help you generate more sales. In the 1940s, the Unique Selling Proposition was already known as a unique sales promise, but how is it done? By implementing strategies in which the product or service differs significantly from the competition's offers in the market, making a difference in the volume of purchases and activating the impulse to consume.