What is brand architecture?

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Brand architecture helps increase profits through cross-selling. For example, you can simultaneously promote several products of your own sub-brands within a single campaign. Given the unique identity of the sub-brand, the overall equity of the parent company increases.
If the brand architecture is understood within the company, it contributes to improving the corporate culture. Understanding the company's global mission and values ​​increases team motivation.
Brand architecture creates a system where each sub-brand has its own unique identity, laos rcs data which helps protect the parent company's reputation and, accordingly, reduces the overall level of reputational damage.


Main components of brand architecture
Brand architecture includes several key components:

Master brand or master brand. The parent company that owns all sub-brands defines a master brand or master brand. This brand is responsible for the reputation and equity of the entire company, and sub-brands can cross-sell to their audiences. An example is Apple, which is the master brand for sub-brands such as Apple Music, Apple TV, and iPhone.
Sub-brands. These are individual brands that are "under the hood" of a parent company. Each sub-brand has its own unique identity and equity, while sharing values ​​with the parent brand. For example, Sprite is a sub-brand of Coca-Cola.