Google is increasingly shaping search results

[sumaiyakhatun26]

We will see an increase in the number of keywords that do not generate any traffic at all. The trend of zero-click keywords is already being observed, but we may see more of these cases.
To immediately provide the user with all the necessary information. Therefore, one of the trends may be to analyze and determine how to avoid creating landing pages for such keywords. This may include removing or middle east rcs data completely abandoning the creation of landing pages that do not bring significant traffic. It is important to understand whether it is worth directing resources to such landing pages, as this may not have a significant impact on the ranking in Google and the overall success of the site.

The last point is my opinion on the significant challenge in the field of indexing, which, according to my observations, continued throughout 2023 and is likely to deepen even more. With a large amount of content on websites, I foresee the emergence of an interesting trend - de-indexing of content. Not only because indexing is difficult, but also because we can observe a massive exit of content from the index. I believe that this trend will be one of the key ones in 2024, especially considering the trends that are already manifesting themselves in some projects.