Boost your startup with these marketing techniques

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The business world has always been cutthroat, but today's world is particularly tough, with high levels of technology and constant change often making launching a successful startup a real challenge.

Not only does it take an innovative idea and a committed team, but also a solid marketing strategy that will propel your business to success.

Here at Shakers, we know how important it is to stand out, and that's why we've put together a guide with the best marketing techniques so your startup can not only survive, but thrive.

The importance of marketing for startup success
In the world of startups, where every detail counts and can be the indonesia number dataset factor between success and failure, marketing emerges as a crucial tool to stand out in a saturated market.

The idea of ​​creating this vademecum was born with the aim of explaining why and how you should implement each of the key marketing strategies to maximize your chances of success in a context as complex as the current one.

Know your audience: the key to any successful strategy
The first and most critical step in any marketing strategy is to truly understand who you’re trying to reach. This understanding goes way deeper than basic demographics like age and location. Understanding your audience means diving into their specific behaviors, preferences, and pain points. What motivates them? What do they care about?

To obtain answers, it is essential to conduct extensive market research that includes surveys, focus groups, and the analysis of online behavioral data.

From this information, you can create Buyer Personas —semi-fictional representations of your ideal customers—that reflect their needs and behaviors. These profiles are invaluable tools that will allow you to design messages and campaigns that effectively resonate with the audience you want to capture.

SEO and SEM: online visibility to attract customers
In a digital world, visibility equals existence. Without good search engine rankings, your startup could be invisible to potential customers.

This is where SEO (Search Engine Optimization) comes into play. By optimizing your website for search engines, you improve your chances of appearing on the first pages of results when users search for keywords related to your business. But SEO takes time and the results are not immediate.

To compensate for this, SEM (Search Engine Marketing) acts as a perfect complement. Through platforms like Google Ads, you can place ads that appear in search results almost instantly, generating traffic and potential customers from day one. Combining SEO and SEM guarantees you not only an improvement in long-term visibility but also immediate results, essential for the rapid growth that most startups desire.