Improve organic traffic by creating useful content that engages your audience
Enough with patchwork content, we just can't do it anymore! I'm not even telling you that you have to write " quality content ", I'm saying: be truly useful for the person who comes to visit your site who, most likely, would gladly click on your page if the content really made him think " Wow , I finally found someone who provides me with the information I need ".
In 2018, the Washington Post had 850 articles written by Artificial Intelligence programs and none of its readers complained. Faced with this type of evolution in content marketing , as an SEO specialist who deals with his exploring amazon: the essentials company only and exclusively with conversion from organic traffic and collaborates with many experts from other sectors to increase conversions in the shortest time possible, I shout out loud:
Use your real experience to write content that will leave you breathless because it is impossible to replicate without repeating the same life.
— Giulia Bezzi
Believe me, every day we create content matrices that, through permutations and combinations, serve to create texts that show a certain degree of differentiation, one from the other, specifically for product sheets. The cost of a web writer to write all the variants is unsustainable for a client.
What I do require from my clients and my copywriters is to work on texts on the website that really give the feeling that that particular sweater, rather than a space course in financial analysis, has been a part of our life for real. We must know how to tell them in blog articles, in e-commerce category pages, in the product/service sheets that make us earn the most or that are most in competition.