The software will also identify those sales-ready leads and get all the information collected about them. So you know exactly what the next step should be!
keep
there is no room for error. In fact, the wrong email or repetitive message canada phone number can give the wrong directions, causing a potential customer to drop out of your sales funnel. Keap understands this.
That’s why you can use its features to integrate CRM data with lead scoring capabilities. In turn, this lets you know when the time is right to send a marketing email or encourage a potential customer to take the next step. The software allows you to track all the actions that have been taken to convert that lead and what stage they are at in their sales journey.
Kizen is a platform that focuses exclusively on the customer experience when approaching your brand. Because of this, you will have access to a number of unique functionalities and features that will give you better control over the personalized customer experience your audience goes through.
Types of Lead Scoring Models
It is possible to find some Lead Scoring models online. However, it is crucial to keep in mind that they must be modeled for each specific business.
Therefore, it can be difficult to copy another company’s model. This is because each company implements a unique marketing strategy and sales funnel. These will make the customer go through a unique journey every time.
Below you will find some models that can help you find inspiration when creating your own.
Chief Pilot
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Source: Cyberlink
Lead Pilot is a lead scoring software built with the needs of financial advisors in mind. While it also has its own lead scoring, it does much more than that. In fact, it can help you create marketing campaigns, analyze your customer data, and design more effective customer journeys.
This is also one of the simplest lead scoring software and works by assigning each lead a score from 1 to 100. Since everything is automated, you can see each lead’s score and leaderboard updating automatically and in real-time every time they complete an action.