Colors are used to attract the attention

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Improving the marketing process An integrated brand identity design provides a clear direction for the company's marketing plan, and helps in delivering effective marketing messages, which contributes to achieving the company's marketing goals in a short time. 7- Increase profits A good brand identity contributes to increased awareness and trust, which contributes to increased sales, and thus increased profits for the company. Finally, in this article, we talked about the contents of the brand identity, its importance to the brand, and how to design a professional brand identity. Therefore, all companies should consider the idea of ​​creating a distinctive brand identity; as the brand identity is an essential element in any successful business because it is the way the company presents itself to the world and builds relationships of trust and loyalty with the public and helps the brand succeed in the market.


In order to build a distinctive brand identity that engineer database helps you achieve your marketing goals, you can use our services at Future Vision Company . Frequently Asked Questions What are the components of brand identity? Business name. Logo. Tagline. Color scheme. Typography. Visual style. Ethics. What is brand identity? Brand identity or trademark: It is the mental image that customers have of your company, products or services. It may be a symbol, word, phrase or a combination of all of the above in order to distinguish your company’s products or services from competitors in the market.


How to build a brand identity? 1- Define your own identity. 2- Research. 3- Define your brand personality. 4- Consistency. 5- Define your brand voice. 6- Experiment and tweak. 7- Monitor your brand and be patient. Do colors have value in branding? of consumers, which affects their purchasing behavior. Studies have shown that 65-90% of consumer evaluation is based on color alone. Therefore, the designer must pay attention to the connotations of colors when designing the logo and choosing colors that are attractive to the customer’s eyes, but they must be compatible with the logo and the company’s