Stages of managing advertising campaigns: from testing to scaling

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At the PPC Day conference, Yevgeny Mokin , Founder/CEO of Median ads, talked about how to manage advertising campaigns — from start to scale.

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First, you should understand that the stages of advertising campaigns can be divided into three key parts: this is, of course, testing - we will look at this aspect in detail; optimization - how to improve performance and cost per result; and finally, at the third stage, I would like to mention, based on my experience, that a real revolution is taking place here: new models, approaches and strategies for managing an advertising campaign, which directly lead to its scaling .