What are widgets and why are they needed?

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Chatbots allow you to quickly and easily assemble an MVP, while channels and chat communities instantly receive feedback from your audience.

So if you're not using instant messaging as a business tool, now is the time to start. Make speed your competitive advantage!



One of the biggest challenges of ecommerce is that simply having a quality product or service is not enough. You need to tell a potential buyer about it and make them choose your company. However, the statistics are not encouraging: about 70% of visitors leave your site irrevocably. So how can you change this situation?

In this article, you will learn about widgets – a tool that will help you communicate with 100% usa rcs data of your site’s audience – both identified and anonymous users. The eSputnik omnichannel CDP team shared their experience with widgets, the secrets of this tool’s effectiveness, and the best use cases.


Widgets are an additional element of the site that allows you to collect data, display information and engage the user in interaction. With this tool, you can both acquire new customers and retain existing ones. In addition, the flexible configuration of widgets helps achieve various goals. Let's analyze the main opportunities that a business that uses widgets receives.