Technologies and challenges
The main challenges the content marketing industry faces are related to its goals: creating content that generates quality leads (54%) , creating content that attracts more traffic (52%), and developing content that resonates with the target audience (45%).
To achieve these goals, 85% of respondents use website analytics tools , SEO tools (73%), social why choose our service media publishing tools (67%), and email marketing tools (57%).
What tools does a content marketing team use?
Content creation and distribution
The most prevalent content formats in the strategies of the companies interviewed are: blog posts (86%) , case studies (42%) and success stories (36%).
content types created
The most common "Other" responses include:
Sales Content
Social Media Posts
Landing Page
News
Photo
Social media (94%) and email (76%) are considered the most effective distribution channels.
Which marketing channels to use to spread the contents
60% of our respondents do not outsource content creation. Of those who do use third-party services, most do so for writing (53%) or graphics production (graphic design - 34%, animation / video design - 32%).