The main challenges of email marketing and how to overcome them

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Email is an effective and affordable marketing tactic. Implementing email marketing is easy with the best email templates and platforms that allow you to segment your lists and track results. Notably, email helps you deliver personalized content based on customer purchase history and interactions with prospects, and customers can respond directly to offers.

However, like all marketing channels, email marketing has its share of hurdles to overcome. We take a closer look at the most important challenges marketers face and how to use email marketing best practices to solve them.


Email Marketing Problems and Solutions
The six biggest challenges in email marketing include acquiring new subscribers, increasing page opens, retaining subscribers, increasing click-through rates, and achieving a measurable ROI.

1. Attracting new subscribers can be a daunting task.
In order to legally send emails to people, they must sign up for your email list. If you buy an email list and try to use it in a campaign, you will likely be kicked out of the email platform and labeled a spammer. It is extremely important to build your email list organically, even if it takes time.

Solution: The best way to attract new subscribers is to explain belgium whatsapp data the benefits of being on your list. Have a clear value proposition that answers people’s top questions. For example, explain that you’re providing important product updates or special offers that aren’t available anywhere else.

Let people know exactly why they should subscribe to your emails and how they will benefit from your emails.

2. Increasing email open rates is not easy.
On average, email open rates are around 21%, according to Mailchimp, though this rate varies by industry. Since an unread email is no good for you, increasing your email open rates will improve your email marketing campaigns overall.


3. Poor performance will doom your campaign to failure.
A catchy email with an interesting subject line won’t make a difference if all your emails end up in your junk folder. Getting past the spam filter has always been a major challenge for email marketers. Plus, overflowing mailboxes and non-existent email addresses create deliverability issues.

If your availability level is exceptionally low, ISPs may block you. Poor performance is a sign of wasted time, money, and effort.

4. Retaining email subscribers is key.
Adding followers is great, but be careful not to unfollow. Do your subscribers regularly click on the unsubscribe link? If so, there may be issues with your content, recurrence, and relevance. If you have a large number of active followers, it’s worth making every effort to retain them.

5. Low CTRs can cause your campaign to fail.
Another important task of email marketing is to increase email click-through rates (CTRL) and keep them at a constant level. Even if recipients open your emails, that doesn’t mean they’ll read your content and follow the links in it. If they don’t click on the links, you have little chance of converting them into paying customers.

6. It is difficult to obtain a measurable ROI.
Measuring your return on investment in digital marketing isn’t easy. You may have seen a 4% increase in CTR from your last email campaign, but have you seen any increase in conversions or leads?

Solution: Closed-loop marketing can help you achieve measurable ROI for your email marketing challenges. With closed-loop marketing, you’ll track a subscriber from the moment they first contact you (visiting your website) to their final conversion into a paying customer through website cookies and internal communications.

Maximize the success potential of your email campaign
Of course, there will be new challenges with email marketing, just like with any other marketing channel. But don’t give up: you can overcome these challenges by making the right moves and watching your game. Use the tips here to tackle today’s biggest email marketing challenges and see your efforts pay off in conversions.