An optimized content strategy must combine copywriting with SEO. Discover how to write content for users that is also optimized for SEO so that you can achieve better organic positioning, or in other words, more visits and clients. There is no point in writing a good article if you cannot get users to reach it.
Google receives more than 3.5 billion searches a day worldwide, and its dominance among search engines is undisputed. Throughout the year it makes a series of official updates to its algorithms , although in some cases these changes are not even officially announced. The objective of Google's updates is to improve the quality of the results they offer to users after a search, taking into account the positioning factors that determine the quality, authority and relevance of each URL they register.
Some of the most important algorithm changes that have happened in recent years are Panda (2011), which focused on content quality; Penguin (2012), which rewarded link quality; Hummingbird (2013, also called Google Hummingbird), which was designed to analyze semantic search; RankBrain (2015), which helps interpret searches to find results that do not necessarily contain the exact words of the query; or BERT (2019), which also focuses on better understanding user queries and deciphering their context.
Why am I explaining all this? Because when we ask ourselves kazakhstan phone number data how to create a content strategy , we cannot turn our backs on Google and its demands, which are also largely those of users. Content marketing carried out today must integrate SEO from its conception to achieve more relevant content for users, and with it, greater traffic and conversion.
SEO content marketing, why is it so important?
SEO content is a technique to achieve visibility in search engines. This objective overlaps with other objectives that the marketing department may have in its content strategy : creating brand awareness and pushing users to convert. However, both objectives are compatible and must be worked on in unison: better positioning of web pages gives you relevance and traffic; we can push that traffic through CTAs or internal links so that they navigate our page and end up purchasing our products or services.
Writing SEO content is useful because it helps us provide the best response for users and, therefore, it will make it easier for Google to select our content, indicating what the topic is, what information we transfer and why it is important. Thus, search engines, when indexing this content, will take into account all these values to select it and add it to the results in a certain position for a specific search. SEO works to give visibility to what copywriters write, and to optimize the relevance of their texts with a series of practices that they must apply. If you want to know tips on how to write SEO-optimized content , keep reading!