Calling center for b2b lead generation

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A few weeks ago we published an article in which we talked about what Cold Calling is and the advantages it brings to B2B companies, and that is why today we are going to go a little deeper and talk about B2B Calling Centers and what we can expect from this type of service.

First of all, we must differentiate between the different B2B Calling Centers that we can find, specifically those specialized in Business to Business (B2B), which means we automatically rule out those Call Centers for customer service, support services and SAT, etc. that tend to be more focused on B2C business models.

In our case, as a B2B business development agency that offers Smarketing services combining commercial and marketing strategies for demand generation, from our B2B Calling Center we provide these services exclusively to B2B companies, and this is how we develop our strategies:

Calling Center Services
Among the main strategies that we apply from our B2B Calling Center are:

B2B lead generation : Detect business opportunities with potential clients, making a presentation of the company, products and services, and proposing a date and time for the commercial presentation.
Commercial prospecting : Prospect and promote a product, service or solution cyprus whatsapp data if interested, transfer the contact to our client for future pre-sale follow-up.
B2B market studies : We analyze which products or services have the best market penetration rate, according to the target customer to which they are directed.
Profiling : Identify valid interlocutors within each target account or company, according to departments, position, etc.
B2B Telesales : Uncommon, deal generation is a complex service that requires very vertical support from the client, and is not suitable for any type of product or solution.
B2B Calling Center Strategies
In short, methodology, strategy, etc. can be defined in many different ways, and yet lead generation is the main objective of any Calling Center . Here we mention the added value that we provide from DRV Systems and our B2B Calling Center .

Commercial SDR services highly focused on generating demand and detecting opportunities in target companies and directly with C-Level interlocutors and senior management.
ABM marketing , to achieve a better penetration rate by personalizing the content, message and type of prospecting according to the target customer, the interlocutor, the categorization of interests, as well as the seasonality, temporality and timings of the service.