Email Newsletter Design: A Complete Guide

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Email is one of the most important channels for brands in many niches to communicate with their customers. Increasingly, users are checking their email on mobile devices rather than PCs and laptops. Therefore, when creating emails, marketers should pay special attention to the accuracy and responsiveness of the layout. In this article, I will discuss why you need email design, how to design an email newsletter, and what mistakes to avoid.

Why is email design so important?
A quality design will help you get the most out of your south africa number dataset newsletters: the appealing visual appearance will attract and retain the user’s attention, the adaptability to different devices will provide a positive user experience, and the correct placement of blocks and buttons will increase engagement and, therefore, revenue.

When used properly, email newsletters are a very effective tool. Let’s look at the statistics.

In 2023, there were about 4.371 billion email users, a figure projected to grow to 4.594 billion users in 2027 (Statista).
In 2023, email generated $10.6 billion in revenue globally, and this is projected to grow to $17.9 billion in 2027 (Statista).
According to Litmus, email channels generate an ROI of $36 for every $1 spent.
Mobile devices, excluding tablets, generate nearly 55% of global website traffic (Statista, 2022).
Almost half (46%) of all smartphone users prefer to receive messages from businesses via email (Statista, 2021).
A 2021 MailChimp study found that responsive design can increase unique click-through rates by 15%.


Types of email design
There are three main types of email design.

Design from scratch in the block editor
The drag-and-drop editor is an option for beginners and experts seeking high efficiency and minimum time spent on design. In this editor, you can add necessary elements, such as images, text, buttons, menus, and dividers. You can also experiment with the number of containers in the structure and manage their responsiveness.