User experience Providing an adequate

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How to capture attention in seconds How to capture attention in seconds To make the most of these micro-moments, it is essential to implement strategies that allow brands not only to be present, but to offer users what they are looking for quickly . To do this, we leave you with some recommendations: Mobile optimization Most micromoments happen on mobile devices , so your website needs to be optimized for mobile devices and have an adequate loading speed. A one-second delay in page load speed can reduce conversions by up to 7% . With tools like Google PageSpeed ​​Insights or GTMetrix, you’ll have data on your page load times and insights and recommendations for optimizing speed.


Relevant and personalized content Write content instagram database that addresses users' needs at that moment. Use specific keywords that reflect users' questions and needs. For 2 of the micromoments Google identifies, “I want to go” and “I want to buy,” it provides relevant information , such as addresses and hours. Presence Having visibility increases the chances of interacting and meeting users' needs in those micro-moments. Social media is a part of the Internet where users spend most of their free time, so take advantage of these channels to offer attractive content. Implement remarketing campaigns to impact the audience that has already interacted with your brand.


This way, they will keep you in mind if they are still looking for information. user experience, in addition to facilitating the conversion process , allows you to have better visibility on Google, since for our favorite search engine, experience is one of the aspects that it values ​​most in its latest updates. To have a positive user experience , you must take into account 3 factors: Intuitive navigation : information should be just a few clicks away. CTAs : Include clear calls to action, with prominent buttons and links that facilitate conversion.