Why isn't my online store selling? 4 steps to a successful online business [Audio]

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How do I get my online store to start selling? Why is my site not getting any traffic? I already have hosting, what else do I need for my online business to generate revenue?

These and similar questions are often asked by our clients. You have probably asked them too or are still asking yourself them. In this article, we provide answers that will help you set off more confidently on the path to success. Keep reading to find out what they are.

Step 1: Have you chosen the right platform for your needs?
Step 2: Have you identified your USP (Unique Selling Point)?
Step 3: Are you driving the right traffic?
Step 4: Are you guiding potential customers along the user journey correctly?
Step 1: Have you chosen the right platform for your needs?
It is important to consider the platform on which you develop your website, based on your capabilities. What skills and knowledge do you have in the web, do you have a specialist to assist you? And do you have enough funds to hire one?

A mistake that many startups make is choosing a platform whose content they cannot manage and update in a visually appealing and effective way. As a result, they often end up with a cluttered design, illegible text, or outdated information. Be careful, this repels users and will not lead to sales. In these situations, Shopiko,

for example , comes to the rescue – an affordable SaaS solution for quickly and easily creating an online store. In Shopiko, you only need to upload beautiful photos of your products and add attractive descriptions. You can do it without the assistance of a specialist, and for the affordable subscription, you get access to the platform, hosting, and an SSL certificate. The free 14-day trial period also gives you enough time to validate whether this is the right solution for you and whether your business idea has potential online.

However, we cannot deny that, like any pre-defined service, Shopiko has its limitations, which, if you are at a more advanced stage of your business development, may prove to be an obstacle. More specific requirements and needs could be met by an open-source platform like WordPress , in addition to WooCommerce for online stores.

The variety of themes and plugins, as well as the algeria number dataset network of developers who know the platform well, certainly give WordPress an advantage over many other systems. In the SuperBlog and our help page you can also find a series of useful materials that will help you deal with the settings and content management yourself. In our list of partners , there are many verified specialists who will assist you, in case you prefer not to enter the deep waters alone.

We have also prepared a hot summer hosting package for you with installed WordPress, a .com domain and an SSL certificate – everything you need to be 100% online, for only 12 BGN/month. Check it out now!

If you need a little more detail regarding the specifics of different website platforms, check out the article 5+1 main differences between Site Builder, Shopiko and WordPress .

Step 2: Have you identified your USP (Unique Selling Point)?
The competition in the world of online commerce is fierce. Once you have a website that you can work with easily and conveniently, it's time to structure the content in a way that highlights the strongest aspects of your products or services in a visible place. In other words, to show your USP - that unique advantage that will make your customers buy from you.