How to Make the Most of Facebook Marketing

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Over the last decade, Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces, allowing businesses to market themselves through interaction with customers and self-promotion.


In this post, we’ll be looking at how to create a strategy of Facebook marketing.


Before you get started...


If you’re working with a limited budget, we’ve got some bangladesh number dataset news: setting up a Facebook Page for your business is absolutely free.


Then, once you’ve created your Page, you can use it to create content, share your contact information, link to your website, build a product catalog and communicate with your customers… also for free.


If you do have some cash to spare (brag alert!), there’s the option to use paid marketing strategies like Facebook ads and sponsored posts from your Facebook Business Page, too.


Types of Facebook posts

Now that you’ve got a Facebook Business Page to call your own… it’s time to create some content.

On Facebook, you can create different types of posts. Each have their benefits and can spark engagement in different ways. Your brand’s social media strategy and goals will likely impact what style of posts you’ll be making.

Here, we’re breaking down all of the different options you have for Facebook Page posts, including examples to spark a little inspiration.



1.Facebook text post (a.k.a. status post)

This is the O.G. Facebook post: just straight up text. They’re direct and to the point, but if your goal is to drive traffic to your website or directly convert a lead to a sale, text posts aren’t a great option.

The social network’s algorithm also isn’t too fond of these bare-bones posts, and they usually don’t get much reach in the news feed. Text posts can also be useful for sharing important information your audience might be seeking out on your page, like ticket availability or opening hours.



2.Facebook photo post

Generally speaking, photo posts see much higher engagement than text posts. An eye-catching photo is a great way to catch the attention of a potential customer scrolling through their news feed. Particularly for product-focused businesses, photos that show the goods in action can be really effective.



3.Facebook video post

Video posts see even higher engagement rates than photo posts do. Whether it’s for a short-and-sweet video announcement or a longer, artfully shot vid with a narrative, video can be incredibly compelling.

On Facebook, video plays automatically in the news feed, so you’re all but guaranteed to catch users’ attention. It’s the perfect trap!



4.Facebook Live video post

If pre-recorded videos aren’t your thing, try dabbling with Live. Facebook Live video is a live-streamed broadcast, right on your Facebook Page. This medium is very, very popular — in spring 2020, Facebook Live viewership increased by 50%.

Live video is an intimate, authentic way to connect with followers. These broadcasts can be used for Q&As, behind-the-scenes tours, product demos and much more.