Problems my ideal customers were bringing me

[rifat28dddd]

Instead, I had two major sources of inspiration for topics:

Things we were learning as we were building our startup
For example, we once had a near-death experience where we had to negotiate our way out of a deal. I had saved us half a million dollars by simply being quiet and letting the other party negotiate with themselves. It was a profound lesson I learned by accident, but I instantly thought it would make a great story for other business leaders if they ever found themselves in this position.

The story had a valuable lesson built in: silence can be a powerful negotiation tactic. That’s a story worth sharing.

My interactions with founders became the stories I told in my peru telegram data content. If one founder had this problem, many more would surely have the same problem. You, too, can start with a strategy as simple as this.

When you make yourself available to your ideal customer, you hear what their problems are. If you can provide solutions they find useful, that can generate many ideas.

In the beginning, I would get my inspiration from these one-on-one interactions with customers, but eventually, as I began speaking at conferences and on podcasts, people would send me questions on their own.

You’ll know your founder-content machine is truly working when you get to the point where your audience tells you what they want to learn from you.

Finding Your Voice
When I first started speaking publicly at events, I made the mistake of thinking that my “personal brand” was all about me. I wanted to appear as polished as possible, to speak perfectly, and to have everyone in the room admire me. I’ll admit I had a bit of an ego about it.