Why ranking on Google is not as difficult as it seems?

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If you're reading this article, it's probably because you've followed all the advice you found on the Internet and you still don't understand how your competition is positioning itself on Google. Or, maybe you're just interested in knowing what you need to do it yourself without resorting to advanced technical knowledge. Well, you've come to the right place!

Every time you search for the most effective way to rank your website on the world's largest search engine, you are simply wasting your time.

This is because ranking on Google doesn't necessarily georgia number dataset on incomprehensible codes or magic recipes. It all depends on what you have to say.

Think of it this way: a search engine is an information broker. It will do whatever it takes to get the best product and deliver it to whoever asks for it, as quickly as possible.

In this sense, if you do not have something of quality to offer, your website will hardly be taken into account when indexing.

How to rank on Google
When it comes to ideas for ranking on Google, it basically all depends on the angle from which you look at it. In this case, we will refer exclusively to content. Within Google itself, there is a team of workers known as Content Evaluators. You can already imagine what their task is, and the magnitude of the work they must carry out on a daily basis.

Obviously, evaluators could not sit down and start reading page by page everything that is indexed. But they do establish a series of guidelines, which all editors must follow to the letter.

We are going to tell you something you may not have known. Both Google and these evaluators developed a compendium of content evaluation parameters, which were gathered under three pillars: Expertise, Authoritativeness and Trustworthiness. These three together form what is commonly called the “EAT pattern.”

If the content of a website meets all the requirements for these parameters to be considered approved (experience, authority and trust), positioning itself on Google will be extremely simple.

Of course, the optimal situation for this to happen is that the website writers are true specialists in the topic being discussed. And this is not always the case. Therefore, they must absorb as much information as possible regarding the topic that the keyword will cover, and only then will the results be positive for the ranking in the SERPs.