Here are some ways you can nurture leads:

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4. Lead Distribution: Assign Qualified Leads to Your Sales Team
You’ve found the best leads. Which team member will work on which lead?

Lead distribution is the next step of your lead management strategy. It’s a manual or automated process of assigning the right leads to the right sales reps.

For example, you can base your lead routing on:

The source a lead came from, like a web form, a social media platform, or an outreach campaign
Specific products, tiers, or features a rep specializes in
Lead specifics, like venture-backed vs. bootstrapped startups
5. Lead Nurturing: Use Regular Follow-Ups to Keep the Interest Alive
In an ideal world, you’d find and qualify the right leads… And they’d just buy.

But most of them don’t. They aren’t sales-ready. To jump peru telegram data from a lead to a customer, they need to trust you and feel informed about their choice.

And to get them there, it’s up to you to create value, engagement, and opportunity by sharing helpful content. That’s lead nurturing.


Free resources like expert guides and worksheets
Newsletters like roundups, announcements, and hands-on tips
Automated email marketing workflows that deliver case studies, special offers, and product demos based on past behavior
6. Lead Tracking: Follow Each Step Through the Sales Process
The final step of managing your leads is tracking how each of them progresses through your sales pipeline.

What are your best-performing lead sources? Which touchpoints convert leads the best? How long is your lead lifecycle?