Maintaining and boosting member engagement has looked very different over the last year. We’ve all had to find new ways to keep our audience interested and invested throughout lockdown – something that has been particularly difficult for grassroots clubs who have had their doors closed for months on end.
You may feel as though the return to sport means everything nigeria rcs data will go back to ‘normal’, and these new methods you’ve adopted are no longer necessary. But actually, now is the most crucial time to maintain and encourage that engagement.
In this article, we’re going to share some ideas for how you can improve engagement with your members, both now and in the future.
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Social media is the home of engagement
It’s highly likely that over these periods of lockdown, you’ve increased your club’s social media activity. Throughout this process, you may have also learnt that social media can be a bit of a beast to manage. The more time you put into it, the more work is created!
For example, the more updates you share, the larger your following/presence becomes, and therefore the more comments, messages and interactions you receive that you need to respond to. It may seem like a vicious circle, but these are all good things. People are engaging with your club, and want to hear more from you.