6 Effective Inbound Lead Generation Strategies to Fill Your Sales Pipeline

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What is an Inbound Lead?
An inbound lead is a prospect you “pull” into your website or brand. Maybe they engage with content and follow a call-to-action, like downloading a lead magnet or filling out an intake form. Their information is then given to the company's sales reps to follow up with and (hopefully) nurture them to become a paying customer.

Although leads come from different inbound sources, they also swing between... "hell yeah, they are ready to buy!" to "Sheesh…. Should we even bother trying to nurture them?!" To save your sales reps a ton of time from following up on duds, it's best to categorize leads depending on how serious they are about buying.

Marketing Qualified Leads (MQLs). People who have downloaded an eBook or filled out a landing page form, but need more nurturing before they jump on a call with a sales rep.
Sales Qualified Leads (SQLs). Sales qualified leads have taken actions, like asking questions about pricing or your product, that show their interest in buying your products. These leads are further down the sales funnel than MQLs.
Each of these leads still lands in your sales team’s lap, but your approach should be customized based on where they are in the funnel.

Inbound Lead Generation - MQL to SQL
We have to really work to build trust with MQLs and convince them to take a trial or jump on a call, but SQLs are already further down their buying journey. That's why it always makes sense to tailor follow-up strategies depending on what type of leads they are.

So, how do we fill our pipeline with leads that convert?

Glad you asked.

Click on most blog posts about inbound lead generation, and you’ll peru telegram data find the same generic shit: Set up an email automation sequence! Follow up and nurture leads! Write blog posts!

Wow, how helpful!

It's hard to find real inbound lead generation strategies that actually appeal to your target audience. Yes, it's more work—but inbound lead generation can also bring bigger rewards.

Here are some of the inbound lead generation techniques that some of today’s top inbound companies are using to get more customers