How to advertise on Facebook Ads? Guide for online stores

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Photo by Karoline Krahl
By Karoline Krahl
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11 min read
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In: Sales Tips
For those who sell online, finding new ways to promote their senegal number dataset and attract new customers is a fundamental part of successful sales. And one of the main advertising tools for online stores is social media, such as Facebook .

In addition to having its own sales tool, the Facebook marketplace, and allowing the promotion of products through groups and fan pages, it is also possible to make paid ads on Facebook Ads to show your products only to the ideal audience that may be interested and buy from your online store.

If you are a beginner in this world of advertising, come with us and in this blog post you will learn strategies from product promotion to ad performance analysis, having a detailed view of how to advertise on Facebook Ads to boost your e-commerce sales.

Browse this content:

How to promote products on Facebook?
What is Facebook Ads?
How do Facebook Ads work?
How to advertise on Facebook Ads?
Understanding the campaign structure in Ads Manager
How to create an ad on Facebook Ads?
Checklist for creating ads on Facebook Ads
How do I track the performance of my ads?


How to promote products on Facebook?
Facebook, like social networks in general, can be a great ally in attracting new customers and closing more online sales . Through it, you can promote both your e-commerce and products, free of charge or for a fee.

There are four main ways to promote products on Facebook:

Creating a sales page for your store and adding a product catalog ;
Sharing ads in sales groups in your city and region;
Creating ads on Facebook Marketplace;
Creating paid ads through Facebook Ads;
All of these methods can be used within a digital marketing strategy to reach more potential customers for your e-commerce.

Super Tip: When advertising your products on the marketplace or in Facebook groups, don't forget to add good photos and complete product descriptions to generate more interest and make your post stand out.

heck out the step-by-step guide to selling on Facebook:




What is Facebook Ads?
Facebook Ads is Facebook's media buying system , where you pay for your ads to be displayed on the Meta group's social networks, such as Facebook and Instagram , in various ad formats.

Facebook Ads, unlike groups or marketplaces, has the great advantage of being able to segment the audience that will view your ad, thus reaching only your target audience , who are more likely to make a purchase, which increases your conversion .

Using this tool, you can create different audiences, defining for example: geographic location, age range, gender, interests, type of device and whatever else is interesting to reach exactly the audience you want.