More than just a visually well-designed website with interesting features, you need to invest in quality and educational content to help your visitors and customers. Producing relevant content should be on the list of priorities and strategies of IT companies and not just be a stage of “an additional strategy”. In addition to informing, educating and preparing current and potential users of the IT company’s service or product, content is a great ally of the sales team and the brand’s growth in the market.
the importance of content for the it sector
Where do I start with my company's content strategy?
Defining a content strategy is not an easy task. We are not just talking about publishing programming tips for a certain tool, code snippets or some other technical information. It is essential to follow some steps to ensure the success of your strategy. This success means access to your materials, frequent consultation and education of your visitor or lead , who, throughout a nurturing strategy with rich and relevant content for your business, can convert into an opportunity and even a customer.
Despite the apparent complexity, there is no need to worry or think that we are talking about something beyond your reach. With a few points, which serve as a true guide, you will be able to plan your actions, define your content strategy and achieve results for your company.
1. Identify your personas and understand their pain points
One of the biggest benefits of Content uk number list Marketing is being able to show your client that you know them well and understand all their business pain points. This first step is nothing more than (1) knowing your client – identifying personas – and (2) identifying what your client types into search engines when looking for a solution – knowing their pain points. This is why it is necessary to have direct contact with the sales team, as they are the ones who deal directly with clients and listen to their most recurring concerns and problems every day.
Understanding pain means knowing exactly what questions need to be answered and, furthermore, who they are aimed at.
Do you know exactly who your company should talk to?
Even if you are from the IT sector, you may sometimes need to direct your message to directors, who are the ones who make the decisions, other times to analysts, who need more practical guidance, and many other times to the support team, who need to know more about your solution. Consequently, the topics, pain points and keywords are different for each of these interlocutors, who may be found within the same customer/company. Therefore, the type of content should be targeted to meet the needs of each of these personas at each stage of the Buyer's Journey.