1. Engage
The purpose of your pitch is NOT to immediately convert buyers. It’s to get them to lean in and say, “That’s interesting. Tell me more!” That means your narrative doesn’t have to convey the entirety of your value proposition. Rather, like the newspaper headline, it simply needs to entice customers to continue the dialogue.
2. Assess
Your solution isn’t a fit for everyone. Yet so gambling data thailand many sales teams waste their limited bandwidth trying to convince and convert even low-potential buyers! That’s why your pitch should help your audience self-select in or out of your sales process. Helping customers quickly assess whether your solution is for them benefits both parties when time and attention are precious commodities.
3. Remember
According to Gartner, six to 10 decision makers are typically involved in the purchase of a complex B2B solution. That means there’s a high likelihood that the person you just pitched your solution to will have to explain it to someone else. If your pitch violated one of the three sins I outlined earlier, it won’t be memorable enough to work its way through your customer’s organization while maintaining its armor-piercing efficiency.
How to Optimize YouTube Ads for Local and Global Leads
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