Companies that want to boost their sales need to structure a simple and useful usa phone number lists purchasing journey for their customers. This way, the chance of converting leads into customers increases exponentially. Even though it may seem simple, this process can be responsible for the success or failure of your company and that is why it is so important that the steps are well structured, thus avoiding the loss of leads throughout the journey. This way, the conversion rate increases, generating greater revenue for companies and, consequently, a reduction in costs.
In this post, we will talk a little more about the sales funnel and how the PABX acts during this process. Check it out!
What is a Sales Funnel?
In short, the sales funnel is responsible for identifying all the steps a customer takes along the purchasing journey for a given product or service. This includes everything from the customer’s first contact with the company to the moment the purchase is made. Each of these stages plays a specific role, which is why it is important to understand and segment each of these stages. Thus, through the insights collected at each stage, companies can think of ways to increase their brand’s conversion rates. Similar to an inverted pyramid, the sales funnel can be divided into three stages, each with specific objectives and characteristics:
"Awareness (top of the funnel)
This is the moment when the buyer identifies a need or a problem. With this, he looks for ways to solve it, whether through products or services.
Consideration (middle of the funnel)
Now the customer is in contact with some of the available products and is evaluating which of the available options would best meet their demand.
Decision (bottom of the funnel)
In the last stage, the buyer chooses which of the available options he likes the most and makes his purchase.
It is important to note that each of these stages has specific techniques. Blog posts, for example, are very useful in the first stage, when customers are still identifying a need. Another essential technique for conversion is telephone contact. When used correctly, the PABX can be a transformative agent in the purchasing process of companies.