Growth Hacking: Passing Trend or Permanent Strategy?

[shukla7789]

GROWTH HACKING
Have you never heard of the term Growth Hacking? You've probably been paying little attention, but don't be discouraged, you've come to the right place.

Growth Hacking, whose profession is called Growth Hackers, is a term coined by Sean Ellis (2010) that aims to find quick results and opportunities geared towards the company's growth. And if you thought that the hacking section would talk about Rui Pinto, forget it. I guarantee the entire process is legal!

How to implement?
The first step to implementing a Growth Hacking strategy is to belarus number dataset the KPIs that measure success for your business. It seems like you're having deja vu while reading this, right? Before this term existed, it was always a priority to define which KPIs were the most important in a digital marketing strategy, so what's the big difference? Let me explain.

4 Premises to implement Growth Hacking:
– Growth: encompassing in the process several areas of action thought from the top (awareness), to the end of the funnel (conversion).

– Testing: after defining the KPIs, the task is to find hacks (opportunities, triggers, campaigns, targets) and start testing. From there, using A/B and optimization tests, it is possible to discover what actually works and what doesn’t.

– Analysis: a very important phase in the process due to its decisive factor in defining next steps.

– Optimization: the objective is to analyze and promote constant improvement after all the tests that are being carried out with a focus on the next steps to optimize the performance of the campaigns.

In addition to these premises, one of the great advantages is the reduction of costs for start-ups and large companies, through the implementation of essential analysis tools for their business growth. You may have heard of many of them, but the way you can use them together and with the right team, can revolutionize your business.

5 Essential Tools

We present the 5 essential tools in the day-to-day life of a Growth Hacker and for any business present in the digital world:

Google Analytics – Free Google tool for analyzing website data;

SEMrush – Looking to improve your website’s SEO? It’s the best way to analyze keywords and competition;

Facebook Analytics, Instagram Insights, Twitter Analytics – If your business is present on social media, these are good tools for analyzing the performance of your pages;