There are two types of conversion:

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You can calculate your conversion rate using a specific formula that includes the number of conversions you have and the number of visits you have received on your site.

Here is a simple description of the website conversion calculation formula:
(Number of visitors with target action/Total number of visitors) * 100%

Conversion tricks for increasing applications from the site

macroconversion

The formula is represented by the ratio of the thailand telegram data number of target actions to the total number of site visitors, multiplied by 100%. In macroconversion, basic actions, such as purchase or registration, are considered target.

microconversion

Ancillary actions that precede macro-conversion operations. For example: clicking on banners, watching videos, adding products to the cart, reading posts, etc.

These types of conversions are closely related to each other, because macro- takes its origins from micro-conversion. Micro-conversion analysis is important because it allows a business to find non-obvious obstacles on the way of a potential client performing a target action. E-commerce businesses often face this problem when visitors fill an online shopping cart but do not reach the payment process. And the solution to this problem is provided by working with micro-conversion, allowing you to track the stage or page at which the buyer left the site, encountered a problem with the bank at the time of payment, why he added the product to the cart and switched to another.

Conversion is achieved through the process of conversion rate optimization ( CRO ). This model aims to increase the number of visitors by using web analytics data and updates. For example, this is done by:

work on usability;