Marketing for industries. Where to start?

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Marketing for industry or industrial marketing may seem like an impossible mission due to the very specific target audience, but with the knowledge of a suitable digital marketing agency , this mission becomes simpler and your industry can maximize its reach and results. Continue reading to find out how and where to start!

What is marketing for industries?
Initially, the concept of “industrial marketing” referred exclusively to the promotion, communication and relationship practices used by companies in the industrial sector.

However, from the 1980s onwards, this term began to encompass all organizations that establish commercial relationships with other companies, regardless of their sector of activity. For this reason, it is also known as B2B marketing. However, in this article, we will specifically talk about marketing for industries, whether they are in the most diverse sectors such as: automotive, pharmaceutical, textile, construction, technology, among others.

And speaking of marketing, let's look at its definition: the scholar and dominican republic number dataset professor considered the Father of Marketing, Philip Kotler, defined marketing as “the social and managerial process through which individuals and groups obtain what they need and want through the creation and exchange of products and values” (1993).

In other words, marketing is made up of a series of actions that work to promote a brand, a company or an offer, in order to attract and retain customers.

In the case of marketing for industries, these actions aim to sell products or services, reaching new customers, maintaining existing customers, among other objectives.

The process of selling products and services generated by an industry is more demanding, since the consumer profile is different from that of traditional retail. The target audience is usually high-ranking people who are not just buying something, but closing a real deal. This is pure B2B, that is, business to business, negotiations between two companies.

Talking to this audience is not for everyone, it requires a very detailed analysis of the persona and very well-defined strategies for the action to be accurate.

This is why marketing for industry is so important, especially when done by a marketing agency specialized in the subject. This marketing agency will know the correct way to add quality and value to the product, no matter how niche it is, increasing the company's profits.