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BONUS: Let people choose anchor text! Lastly, we really want to take a modern look at link building practices in 2020 and beyond, and a big part of that goes around things like let people choose the anchor text for your backlink. Five or 10 years ago it was standard to request very specific anchor text for the keyword you wanted to rank for. It's not really the case anymore. Especially with the addition of BERT, Google has gotten so much more sophisticated in understanding text and language and websites that it's really unnecessary and might even cause problems to ask for those specific anchor link texts.


Definitely take a look at this article we'll link to down below by David Farkas here, china gambling data who wrote about link building lies. It's a really great article. We'll continue to build upon this series to provide you with some fresher information around link building today. I really look forward to hearing your comments and suggestions down below. Feel free to let us know what you liked about this, what you didn't like. If you have any great ideas, please let us know down in the comments, and I look forward to seeing you all next time.


Search Cheat Sheet! Moz Tools | Local SEO The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts ...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times because the onboarding process wasn’t thorough enough to get all the information needed in a single step.


Maybe worse yet, giving the wrong advice to a client is embarrassing and undermines retention. Nobody’s perfect, and the best SEOs will drop a few balls here and there, but it helps build confidence to know you have the answers to marketing FAQs at your fingertips. Share a sheet — save time and hassle! Whether you’ve just made a new hire at your agency, or your team simply wants to save time by having the most common local SEO resources, FAQs, and solutions all in one spot, the SEO’s Local Search Cheat Sheet is free to download and easy to print and share.