Your client can only approve or disapprove. If th france email list ey approve, great; if they don't, then they start to do what all people do: rationalize their decisions. On a gut level, there's something about your design they don't like, so they look for things to pick apart. You (naturally) get defensive, and it's all downhill from there. The Yes/Yes Question So, what happens if you give your client two options? You've turned a Yes/No question into an A/B question.
To "Which one do you like?": Not to over-illustrate what may be obvious by now, but you've just asked a Yes/Yes question, and the answer to a Yes/Yes question is almost always "Yes". Isn't That A Lot of Work? I know what you're thinking, because I thought it for years: isn't creating two designs a lot of work? Pardon a tangent, but I should say that design is just one example – you can apply this principle to proposals of just about any kind (except maybe the marriage kind – "Will you marry me? How about Chad?").