Lastly, as with most things in marketing and SEO

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Tamara Sykes, Public Relations Specialist at Postali, believes that “It’s obviously great to get a backlink in a recognizable outlet like the Wall Street Journal. However, if your audience isn’t there, it only serves half of its purpose. You’ll get a ‘vote’ from a high DA site to prove that yours is more trustworthy, but it may generate little to no traffic because the audience isn’t as invested in what content you have to offer.” Domenica D'Ottavio, Marketing Manager at Fractl, prefers to diversify her link portfolios, noting that high quality links can mean different things in different campaigns.


“The definition of a high-quality link can change depending on your goals,” she says. “Not all links are created equally for every business. In my opinion, the ideal portfolio has a 1) high volume of 2) relevant and 3) high-quality backlinks. If you're a business in the personal finance space, for example, you might want a mix of links from sites like The Motley Fool, CNN Money, and smaller finance blogs like The Penny Hoarder, Budgets are Sexy, or I Will Teach You To Be Rich.


” Andy Crestodina of OrbitMedia japan gambling data reminds us that there are also a half dozen other factors to consider including DA, follow vs. nofollow, outgoing links and much more! So be sure to take these factors into consideration as you develop your link building strategy. List of the 7 factors of the SEO value of links. Image Source The role of link building in SEO is stronger than ever Developing high quality content and distributing that content to respected sites in your target market can be an extremely scalable and cost-effective way to build and maintain authority in your niche.


So, it’s not surprising that link building and digital PR is rapidly becoming a core strategy for many brands. Carrie Rose highlights the fact that link building and digital PR industries have grown rapidly: “The responsibility to create good quality content and improve trust to a site no longer purely sits within SEO. Having a good link building strategy which is performing well can improve trust, authority, and therefore rankings for a site. High quality links and high traffic can also increase traffic in the masses… It also has a huge impact on branded search (the holy grail).