As with many e-retailers, Christmas and more generally the end-of-year holidays are fundamental to Nature Cos' business. And for the occasion, the brand is pulling out all the stops with a particularly impactful marketing operation.
Every year, in fact, it organizes a major winning moment, with indonesian numbers a trip to be won as the grand prize , as well as numerous reductions.
Christmas competition organized by Nature Cos
Lionel deliberately adopts a design rooted in nostalgia, somewhat against the grain of the modern image of Nature Cos. His goal: to play the card of authenticity, of affect. Like a “Proust madeleine” , he tells us.
But what interests me is that Lionel clearly highlights a double challenge here , which is not simply limited to ensuring his December sales.
“The Christmas competition is really my starting point for working on all my turnover for the following year. With zero advertising, just a little sharing and this implementation in SPREAD, we acquired 6,000 new