However, one of the most common uses of digital PR is to build backlinks

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As the world continues to move away from traditional print journalism, brands will need to adapt to develop relationships with influential entities that have large online followings. This is where digital PR comes into play. The goals of digital PR can undoubtedly differ depending on your brand. Some companies might want to partner with Instagram accounts with large followings containing their target demographics to drive sales. Other companies might like to partner up to an influential entity to generate more brand awareness.


. To obtain editorial myanmar gambling data backlinks, a lot needs to happen. You need to brainstorm different ideas that a journalist would be interested in covering. You then need to create content that's newsworthy and warrants the journalist's time and attention. Next, you need to research all of the potential journalists interested in covering your content and pitch them. Often, hundreds of pitches are required to place your content successfully.


While this seems like a lot, this is the reality of building backlinks in the present day. For this reason, we wanted to aggregate the various steps in this comprehensive guide to show you how to generate backlinks using digital PR tactics. Types of digital PR campaigns In our experience, campaigns that use data points generally work the best in terms of getting coverage. By being data-driven, we’re helping journalists create a story by uncovering fascinating, new data that their readers likely don’t know about.


In addition, taking a data-based approach is a repeatable model. While an organization could partake in some newsworthy event (charitable event, merger, company announcement) these stories are difficult to repeat month after month. However, there is a lot of untapped data out from which to create stories. This approach ensures that you can consistently generate newsworthy campaigns without relying on external, third-party events. Of course, data campaigns aren’t the only way to generate digital PR and there are many other completely valid methods.