DSP that selects and delivers to people

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Demand-side Platform
It is a platform created to help advertisers who want to deliver ads to find the best possible ad placement.

Ad networks select the "medium" and deliver ads, while DSPs are tools that allow advertisers to select the "people" they target.

Its unique feature is that it can create sales marketing directors manager email database target segments that are closer to your ideal than ad networks can.

For example, you can create a segment such as "Chubu area x 30s and above x purchasers of child-rearing related products," and your ad will be displayed via instant automatic bidding in ad space on sites viewed by targets (people) who fit this segment.

There are different types of DSPs, and the DSPs that are commonly used vary depending on the agency that proposes them. There are also products for each target segment, so if you actually decide to use them, you will need to understand them in detail, but if you work with a web advertising agency that you can leave everything to, including the selection, you won't have to worry.


Let's remember together SSP
SSP: Supply Side Platform
DSP is a platform created to help advertisers who want to deliver ads to find the best possible ad placement.

SSP is a platform created by media companies that own advertising media in order to maximize their profits.

DSP and SSP are simply similar words, so it's a good idea to remember them along with their meanings.


Listings, Infeeds and Remarketing (Retargeting)
These two are types of native ads.

Native Ads
This is a concept of advertising that aims to have users view the ads as part of the content by blending them naturally into the ad display area.
The types of ads include listing ads and in-feed ads.


Everyone is doing it, so listen carefully! PPC
These are text ads that appear at the top or bottom of search results depending on the search term when you search using a search engine such as Google or Yahoo!.

For example, if you want to search for a "marketing company," you would type in "marketing" and "company." Then, ads from companies that have the word "marketing" in their search results will appear.

Google

・Yahoo!

Both will be clearly marked as "Advertisement."

By taking SEO measures, you can not only increase your ranking in organic searches (pure search results that are not listing ads), but also increase awareness as an advertisement.

Most of the companies that say they have done web advertising have done listing ads and are no longer doing it.