So if there are things that you think should be here please leave

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All of your SEO strategies feed into their demands, but they all need different things. Photo of the whiteboard listing the three bosses of SEO and their needs. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. I'm Ola King. I work at Moz, and I'm excited to join you today for this edition of Whiteboard Friday. I will be talking to you about the three bosses of SEO.


Creating high quality content, making sure that you have a solid link building pakistan gambling data strategy, making sure your site is technically sound, these are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic, wider lens. Basically, it means you have to take a step back and look at what you're doing and why you're doing them in order for you to get the results that you need.


So for SEO, there are three main pillars really to consider. I call them the three bosses of SEO. So that's really your business, your searchers, and your search engines. Each of these bosses have their own individual needs. Boss #1: Your business Illustration of a bag of money. So let's start with the business. So these are the needs of the business. This is by no means a comprehensive list. I'm sure there are things that I'm missing.


a comment and we can have a discussion on that so we can all learn from each other. But the whole idea of this is to get you thinking about things from a broader lens before you dive into tactics. Key metrics and goals So the first one is the key metrics and goals. Any activity that is done without a goal is essentially a hobby, which is fine.