Prioritizing the pages will help us look more quickly through the

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Once compiled, we’ll have 90-100 rows of competitor data, give or take, depending on where Moz ranks for each page in the list. We can average the competitor data to make it easy to compare, and spot-check from there to look for outliers, or filter out branded or stray keywords we don’t want to compete for anyway: Spreadsheet of Moz competitor data. Now it’s time to look for opportunities. We can eye-ball the metrics in a shortlist like this, but if we’re looking at hundreds or thousands of pages (even after filtering it down), this gets a little cumbersome.


list and find the portugal gambling data best opportunities. In a scenario where it’s a short pilot program, some of these competitors have scary-high linking root domains, and we’re going to have an idea of a monthly budget to set our pilot up for success by not biting off more than we can chew. So, we’ll add a couple columns to help some of these stand out. To help find the low-hanging fruit, we might look at the relationship to the gap in linking root domains of the competition and our potential campaign page, and the search volume from those top 10 keywords: Moz spreadsheet with LRD Gap highlighted.


By dividing the link gap into the search volume, we can look at higher priority pages for the campaign based on the probability of reducing the linking root domain gap, in order to improve the client’s share of voice on high-converting pages. Adding rank-order to the rows will help us look at the best potential opportunities: Rank order added to the rows of Moz competitor spreadsheet. From this group of pages, the Moz Pro product page seems to be a pretty tasty candidate.


We might stay away from the free SEO tools page since, well, “free” doesn’t necessarily scream REVENUE, but it’s worth a conversation to verify. The same can be said for a couple of those beginner guide pages as well. Even if none end up in the campaign, we'll still be able to assess the link gap for pages that ARE the targets, and help steer Moz towards effective linking choices After a few refinements, we’ll have a very solid set of potential campaign pages to recommend! Finding your most-impactful audience We build out our model of audience based on the specific client URL that we're building links to.