While you don’t want to be completely focused on trading, you do want to be direct.
As the year draws to a close, many small and medium-sized business owners have a long list of to-dos: completing paperwork, checking inventory, reviewing supplier contracts, preparing for holiday promotions, and more. They’re busy.
They don’t have much time for sales pitches. That means your promotions need to respect their schedules and be clear, direct, and compelling.
Right away, say, “I’ll contact you before the end of the year because I have a solution that can help you maximize your tax benefits this year and help you grow your business next year.
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Be direct, get to the point, respect their time, and set cayman islands telegram data the context right away. If you need more help with being direct and to the point, get my book Fanatical Prospecting and check out The Because Statement.
It’s critical to create and maintain a sense of urgency. Not the pushy, aggressive kind, but a natural sense of urgency that stems from a real calendar event: the end of the year.
The clock is ticking, and if they don’t buy by December 31, they’ll miss out on potential tax benefits. This deadline isn’t artificial, it’s reality. Use it to structure your conversation. Urgency can help prospects prioritize your offer over other distractions in their busy schedules.
You may encounter objections like, “We’re too busy to think about new solutions right now” or “We don’t have enough budget.