Technical SEO for e-commerce: where to start?

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Thiago Sgobero
/ Lead Generation / Technical SEO for e-commerce: where to start?
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1 What exactly does technical SEO for e-commerce do?
2 The basics of SEO for e-commerce
3 Technical SEO for e-commerce: advanced adjustments
4 Go beyond e-commerce SEO: think about user experience
Technical SEO for e-commerce is very important for a number of reasons.

There is a myth in digital marketing that is worth singapore number dataset right at the beginning of the text: SEO is only for those who work with content.

In fact, this myth is so strong that, in many cases, SEO is seen as synonymous with blogging.

But that’s not quite the case. In fact, it’s not even close to being “that way”.

SEO has a direct impact on how easily users can find your brand on search engines. And these searches are not always related to content.

Today we’re going to talk more about technical SEO for e-commerce.

First, let's understand in practice what its main function is — what exactly it does.

Next, we will better understand the most basic points of SEO for e-commerce, and then we will see together what the technical audit process is like.

Ready to get started?

What exactly does technical SEO for e-commerce do?

SEO for e-commerce makes your website and your products appear in searches that people make, especially on Google.

Of course: it applies to all other search engines as well.

The thing is, Google is the search engine with the most resources today — it not only lists websites on its results pages, but also has snippets aimed at e-commerce.

Due to the greater number of resources that Google offers, technical SEO for e-commerce is essential to ensure maximum exposure possible in the search engine.

Below we will talk in more detail about how exactly SEO for e-commerce places your brand more prominently on Google. Follow me:

Knowledge Panel for Branded Search
Let's start small: branded searches are those in which the user searched directly for your brand name on Google.

In these cases, SEO is important to signal to Google that the brand is yours, and to include your content in the knowledge panel.

See this example to better understand what the Panel is:


When someone searches for “Vans,” the Knowledge Panel displays information about the brand, pulling information from the top search result.

In cases of larger brands, as in the example, the Knowledge Panel can even be built by other sites, such as Wikipedia.

But in smaller e-commerces, this Panel is built with the information you determine on your website — usually on a specific page for this, “About us”.

It is not possible to “activate” the Dashboard for your brand. You just need to create good content, work on technical SEO and wait for Google to create it, as searches for your brand increase.

Easier to display on Google Shopping ads
Those who work with e-commerce need to work with a specific type of ad on Google Ads — ads for Google Shopping.

You've probably seen several of these ads when searching for products on Google. Here's an example: