Quality Score and How It Affects Your Campaigns

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But efforts are being made to build audience engagement and trust. More than 60% of newsrooms and more than 50% of journalists are focusing more on public interest stories and citing more sources to build trust. There is also a notable use of social media , the most frequently used digital tool by journalists to interact with their audience (82% use it at least once a week), find user-generated content to add to stories (68%) and engage their communities (67%).

Also noteworthy is the rise of messaging apps gambling data china to engage audiences. 69% of journalists use them at least once a week, especially in sub-Saharan Africa and the Middle East/North Africa, compared to 63% for Twitter or other microblogs.

4. Use of data to produce and disseminate reports

Journalists have become more adept at using data to produce and distribute stories. This is the biggest change in how journalists do their jobs today, according to the report. 61% of journalists analyze and use data for stories at least once a week , compared to 36% two years ago. 35% also produce data visualizations and infographics, compared to 27% in 2017.



Source: 2019 State of Technology in Global Newsrooms Survey Highlights

5. Hybrid newsrooms are on the rise

While many newsrooms have shifted to a model that mixes traditional and digital broadcasting, the percentage of digital-only newsrooms has declined or remained stable since 2017, except in East and Southeast Asia. The most significant declines in digital-only newsrooms occurred in North America (from 33% to 22%) and Eurasia (from 55% to 45%).