That might include projects or campaigns that have not performed

[hasan018542]

Are they marketers themselves, or are you their main touch-point within your marketing department? Are they seasoned SEOs who have seen every iteration of an SEO report under the sun? Once you know their level of understanding on the subject, you can decide how to format your report to aid in explaining details more clearly, like including a glossary or notations. An example email to a stakeholder designed to help understand what a marketing report needs to cover.


An example email to a stakeholder designed to help understand what a saudi arabia gambling data marketing report needs to cover. Learn to use your reports for your own marketing purposes

Let’s not forget that we’re reporting on marketing data because we want to show how our work is paying off. That means there will always be an element of showing our successes and failures.

How we communicate those through our reports is important. What do you want to communicate? Are you looking to prove that a concept works or that a campaign has been successful? Are you wanting to share an update on the general trends of an account? Consider your marketing reports as a marketing tool in their own right.


Once you have a better understanding of their audience, you can use them to present data to clearly convey your message. Your reports can help you get sign-off Your marketing reports will serve to sum up the successes and room for growth in your previous marketing endeavors. Done well, they'll help to show off your skills and achievements. This can pave the way for future


buy-in from your stakeholders. “Referral traffic to the website has increased by 50% due to the last digital PR campaign you ran? Of course you can run another!” Your reports prove the worth of your work Along with showing off all the good you’ve achieved, your reports should also cover what you’ve learned.


as you hoped. Being honest about what didn’t work and how you would change that in the future can help to solidify your reputation as a diligent, accountable marketer. Not everything will go to plan all of the time, and our reports should reflect when they don’t. Only giving one side of the story through reports can lead to some awkward conversations later down the line when stakeholders want to know where their budget has gone or why goals haven’t been met.