SEO play in a social media strategy? How can we use SEO

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If they struggle to come up with suggestions, they may not be the best candidate. #3 Data analysis Using data to drive decisions is another crucial skill for an SEO expert. Consider this: SEO is the makeup of a trial, error, analyze, readjust, and relaunch cycle. Nothing more, nothing less. All SEOs are learning as we go. Those who learn more than others and have the ability to better understand how data drives strategic decision-making are able to come up with better solutions.


To put it simply, being able to gather and analyze marketing data gives you singapore gambling data the competitive advantage to quickly iterate and optimize your SEO strategy. You might consider compiling some of your SEO data and asking your interviewee what they think about it. Ask them what they notice and what they’d change in the next campaign to get more attractive results. This is a surefire way to get a pulse on their data analysis skills. #4 T-shaped marketing expertise The term “T-shaped marketer” refers to someone competent in many marketing disciplines, and an expert in one or two specific niches.


We’re often told to find our niche or specialize in one area, but the truth is that having broad knowledge in the many different areas of marketing cultivates more connections. How? Let’s say, for example, the potential hire knows about copywriting, email marketing, and social media marketing. With all this information, they’d be more likely to enhance all these areas using their overlapping insights of SEO. Look for this element by asking hypothetical questions like: What role does to drive lead generation and conversions? Their answers will provide valuable information to find out how they plan to leverage SEO to grow the business as a whole.